What is a plugin?

Power Plug

A plugin is extra program code that allows an extra feature or some extra functionality. Think of it like an extension to a room or house. Some examples include: forms, booking, newsletter, SEO and spam shielding. WordPress has many wonderful features built in, but plugins add the icing-on-the-cake and freedom to customise. Plug-ins can be free or low cost.

But there are dangers not the least being just a waste of your time. The other concern is code that may introduce a security hole. These holes are usually solved by updates. Therefore choose a plugin that has a good rating, been around a while, and is updated regularly – indicators of a good one. There are thousands to choose from. If it is too confusing or bewildering, let us check or suggest plugins for you.

Search the official directory of WordPress plugins for a great start.

WordPress-logo

What do we mean by a simple layout?

And why did we choose it?

We chose visually simple layouts because they are appealing and do not distract from the messages. This often means a layout with few colours and plenty of space around the content. This allows rapid reading and skim reading. The visitor dives into the site rather than being overwhelmed by a wall of detail. (You can find examples of this style in our portfolio.)

scootahoop

Does Simple mean basic? No, definitely not. All sites are based on powerful features for menus, multiple page layouts, smooth resizing and adaptability. These are core parts of WordPress. As a Zolid site is closer to the core parts and principles of WordPress the potential to extend or adapt your site remains huge. Do you want to add an extra menu item or feature? Not a problem because the site is layout adaptable. (These changes can be made by you if you wish to learn, or just leave it to us.) You will not be locked into a defined layout which often comes with custom graphics. We suggest you stay flexible. Oh and save some money.

We also chose this style because it fits our skill set. Brett, the owner and designer of Zolid, has all the skills in tune with adapting templates and adding powerful functions rather than custom graphics. The powerful features that can be added include contact us forms, event calendars, opt-in email forms, image sliders and many more (see our Extra features page for some of these).

So if you want your messages to take centre stage and your site to be adaptable then you’re in the right company.

Search Engine Optimisation

Search Engine Optimisation or SEO is just methods to achieve good rankings in Google, Bing or other search engines. Some of the methods are about attention to detail. Such as, making titles and descriptions use terms that cover your topic and product or service. And configuring WordPress to use words in links to pages and posts (e.g. www.zolid.com.au/priced-packages/) rather than the default page numbers (which shows as www.zolid.com.au/?p=123). Not that friendly to humans or search engines are they? These things are included in our Basic SEO package.

Other methods are a little less obvious. Like adding a location map and address so the search engine can place you in the world and direct local search traffic to you. And having terms linking to other well visited places on the internet. Having them link to you even better results. This can be done with a guest post with a link in your post ‘signature’. Well written articles with an introduction, middle and a wrap up conclusion helps too. Especially if you continue to add these (e.g. in a blog). A website that is expanding and has fresh content is liked more by the search engines. XML sitemaps (experience required) also help. These are the things that Zolid would discuss for the Advanced SEO offerings.

Keep away from the ‘magical’ ‘get #1 spot fast’ tricks. While some will get you results for a short time they are highly likely to cause you to be dropped to the dark depths or worse banned. And it will be for a long time. We do not do these things here at Zolid. We take the long term approach and do a whole gamut of things to improve your ranking, but an appropriate ranking, in the search engines.

All in One SEO Pack is a great plugin. It assists you to write titles, descriptions, keywords and create XML sitemaps. The latter is what we include in our Advanced SEO package.