Search Engine Optimisation or SEO is just methods to achieve good rankings in Google, Bing or other search engines. Some of the methods are about attention to detail. Such as, making titles and descriptions use terms that cover your topic and product or service. And configuring WordPress to use words in links to pages and posts (e.g. www.zolid.com.au/priced-packages/) rather than the default page numbers (which shows as www.zolid.com.au/?p=123). Not that friendly to humans or search engines are they? These things are included in our Basic SEO package.
Other methods are a little less obvious. Like adding a location map and address so the search engine can place you in the world and direct local search traffic to you. And having terms linking to other well visited places on the internet. Having them link to you even better results. This can be done with a guest post with a link in your post ‘signature’. Well written articles with an introduction, middle and a wrap up conclusion helps too. Especially if you continue to add these (e.g. in a blog). A website that is expanding and has fresh content is liked more by the search engines. XML sitemaps (experience required) also help. These are the things that Zolid would discuss for the Advanced SEO offerings.
Keep away from the ‘magical’ ‘get #1 spot fast’ tricks. While some will get you results for a short time they are highly likely to cause you to be dropped to the dark depths or worse banned. And it will be for a long time. We do not do these things here at Zolid. We take the long term approach and do a whole gamut of things to improve your ranking, but an appropriate ranking, in the search engines.